Louellen Essex:  Custom WordPress Website

Branding agency Franke+Fiorella came to me to rebuild louellenessex.com as a custom WordPress site with an updated user experience. The home page allows visitors to quickly absorb an overview of the content, while also making it simple and clear how to take a closer look. There is a strong lead generation component. CTAs are persistent throughout. The blog posts were imported from their previous non-WordPress site and reformatted to the new site’s style guide. Visitors can sort through the blog posts by category, and each post has unique share links. On the back end, the site has a custom WordPress dashboard which makes it very easy for the owner to manage and add content in tailored, fine-tuned ways without breaking the site’s layout or style.

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